Get on the shortlist.
Parents now ask Google and AI that question before they ever contact you. The schools named in the answer get the tours. We put your school in that answer.
See how it worksParents shortlist you before they meet you.
Most families decide who makes the cut long before they fill in your enquiry form.
Enquiries depend on luck
Agents, fairs and word of mouth bring most of your families. When they slow down, so do your numbers.
The wrong families enquire
Your team spends hours on families who were never a fit, while the right ones go elsewhere.
A competitor gets named first
A parent asks AI for the best school in your city. Another school gets the recommendation, and the tour.
One missed family costs more than you think.
A family doesn't pay for one year. They stay. Here is a simple sum.
Miss just a few families a year and the loss runs well past our fees. Our Foundation starts at USD 2,500.
Illustrative figures. Use your own fees.Great schools get missed for three reasons.
AI can't read your site well
Your website was built for parents to browse, not for Google and AI to understand. So they guess, or they skip you.
You don't answer what parents ask
Parents search for fees, curriculum, admissions and "best school for my child". If your site doesn't answer clearly, someone else's does.
Too few places vouch for you
AI trusts schools other trusted websites talk about. If few of them mention you, you look like a risk.
Start with the SEO Foundation.
A fixed price and a clear end point. We find out what's holding your school back, fix the foundations, and start the content parents search for.
A clear picture
- Full SEO audit
- Website structure review
- Backlink and schema audit
- Research into what parents search
Foundations fixed
- Technical foundation work
- Page titles and descriptions on up to 10 key pages
- Schema code supplied
- Speed, crawl and linking guidance
Content parents want
- Content strategy
- Your first 20 articles, written for you
A plan for what's next
- 3-month SEO roadmap
- Strategy for building your reputation across the web
Then grow. Pick your level of support.
Every level includes the same core: strategy, technical SEO, page improvements, 10 articles a month, tracking in Google and AI, and a monthly report with a review call. What changes is how much we do for you.
Strategic Guidance
"We give you the strategy and core optimisation you need, without committing to a large execution budget."
- Technical SEO monitoring
- Page improvements
- 10 articles a month
- Google Business Profile and local presence
- Ranking and AI tracking (5 AI questions)
- Advice on building your reputation off-site
- Monthly report and review call
Active Growth
"We don't just tell you what to do. We actively execute the growth plan."
- Everything in Strategic Guidance, plus:
- We build your reputation off-site for you
- Backlinks, PR, citations and entity building from your monthly budget
- More hands-on SEO work
- Ranking and AI tracking (10 AI questions)
Growth Partnership
"We become an extension of your team, with a strong focus on achieving the agreed KPIs."
- Everything in Active Growth, plus:
- More proactive work, led by your targets
- Development work where possible
- Higher-value links and placements
- Bank unused time for later
- Early warning if results fall behind
- Ranking and AI tracking (20 AI questions)
Quoted separately: PR placements, backlinks, Reddit mentions, local citations, entity building and additional development.
We do the work. You approve it.
A short call about your school, your intake goals and the families you want more of.
We agree the goals, the parent questions to win and one named contact on your side.
We review your site and search presence, and start on the fixes and articles.
A clear report and a review call: what we did, what moved and what's next.
What your school does
- Names one contact for us
- Approves articles and changes before they go live
- Joins a review call, about an hour a month
What we do
- Everything else: research, fixes, writing, tracking and reporting
Straight answers.
We already have an agency or a marketing team.
Good. We work alongside them. Most agencies focus on ads, social or the website itself. We focus on one job: getting your school found and recommended in Google and AI answers. Your team keeps ownership of the brand.
Our places fill through word of mouth.
Word of mouth now ends in a search. A parent hears your name, then asks Google or AI about you. If the answer is thin, out of date or names another school first, the recommendation loses its power.
SEO takes too long.
The Foundation has a fixed end point, and you get the fixes and your first 20 articles inside it. Rankings and AI mentions build over months, which is why we recommend 4 to 6 months of support after it.
Isn't AI search just hype?
Google now shows an AI answer above the usual results for many searches, and parents use ChatGPT and Gemini to compare schools. These answers draw on the same things good SEO builds: a clear website, useful content and a strong reputation. The work pays off in both.
Our budget is set once a year.
Start with the fixed-price Foundation in this year's budget. Monthly support can begin when your next budget does.
Will this take my team's time?
Very little. One named contact, approving articles and changes, and about an hour a month for the review call. We do the rest.
Who approves what you write about our school?
You do. Nothing about your school goes live without your sign-off.
What if it doesn't work?
The Foundation is a fixed price with a clear end point, so you know exactly what you get. Monthly support rolls month to month with no lock-in and 30 days' notice. We recommend 4 to 6 months, because search results build over time. Every month you see the report and judge the results for yourself.
Schools already work with us.
The ABC International School, Ho Chi Minh City
A current SEO client. Every month we:
- Write school-focused articles on the questions parents search for
- Manage their Google Business Profile, so they show up when local parents search
- Keep their SEO moving, month after month
The goal for admissions: the families searching right now find ABCIS, and find clear answers when they do.
"Saigon Digital helped us completely rethink our digital visibility strategy. Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where digital discovery is heading and how to position brands to win."
Clear prices. No surprises.
Start with the Foundation. Then choose the support that fits your goals.
Full audit, research into what parents search, technical foundation work, titles and descriptions on up to 10 pages, schema code, content strategy, your first 20 articles and a 3-month roadmap.
Not included in the Foundation: link building, PR, citations, schema implementation and ongoing SEO after the project. Not included in Strategic Guidance: technical development, paid links, PR and citations. These can be quoted separately. Monthly support rolls monthly with no lock-in and 30 days' notice. Prices exclude tax.
See where your school stands.
Book a short call. We'll run a free AI Visibility check on your school first, so we talk about your real position, not theory.
Book a 20-minute call at a time that suits you.
We run your free AI Visibility check before we speak.
You get a clear recommendation for where to start.
Prefer email? Write to jonas@saigon.digital and ask for your free AI Visibility check.